Want people to stop and notice your event poster? Whether you're promoting a sports night, a club meeting, or your next social event, a great poster makes all the difference. Here’s a breakdown of must-follow tips and a few bonus secrets to help your next event poster stand out.

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1. Add Your Logo Every Time

Even a quick event needs a logo. Drop yours in the bottom corner or somewhere subtle.

👉 Builds trust, people know who’s behind the event.

👉 Promotes your brand for future events.

👉 Makes your poster look complete.

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2. Choose Bold, Readable Fonts

👉 Professional posters use fonts that demand attention. Go for strong, easy-to-read choices:

👉 Best picks: Dharma Gothic, Bebas Neue, Anton, Atletico

👉 How to use them: Use one font for your main headline (the event name), and another for supporting details (date, location, time).

👉 Design tip: Don’t go font-crazy. Two is enough—one for the title, one for the info. Anything more makes your design busy and confusing.

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3. Stick to 2–3 Brand Colors

👉 Color is how your poster catches the eye, but too much, and it’s a mess. The pros keep it sharp:

👉 Use your team, club, or organization’s colors as your main palette.

👉 Add one neutral (black, white, or grey) to create balance.

👉 Design tip: Simple color choices make your poster look modern and polished.

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4. Embrace White Space

👉 Leave enough empty (white) space around your text and graphics.

👉 Makes your poster easy to scan and less overwhelming.

👉 Helps key info pop!

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5. Use High-Quality Images or Graphics

👉 Don’t settle for blurry, pixelated images.

👉 Use photos at least 300dpi for prints.

👉 If you use graphics, opt for SVG or other vector files so they scale without quality loss.

👉 If you go the photo route, make sure the image matches the vibe of your event.

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6. Give Information Hierarchy

Guide your viewers’ eyes:

👉 Make your event name the largest element.

👉 The date, time, and location should be next in size or boldness.

👉 Contact info and smaller details go at the bottom in a smaller font.

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7. Export for the Right Platform

👉 Design for how your poster will be seen:

👉 For print: Use CMYK color mode, export as PDF or high-res JPG.

👉 For screens/social: Use RGB color mode, export as PNG or JPEG, check the sizing for Instagram, Facebook, etc.

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Pro Formula:

Clean fonts, simple color scheme, logo in place, hierarchy clear, and plenty of white space

Save this list for your next event poster, and watch people start taking notice!

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